Sherri Waddell – Waddell Enterprises

In a world filled with uncertainty, one company stands out as a beacon of clarity and protection Waddell Enterprises. Founded by Sherri French-Waddell, this Treasure Valley based firm has earned a reputation as a trusted leader in financial services. With a mission to help individuals and families secure lasting financial peace of mind, Waddell Enterprises is redefining how people prepare for the future.

From life insurance and annuities to long-term care annuities, final expense planning, mortgages and a Health Share Program the firm offers a full spectrum of solutions designed to meet the needs of today’s families. What sets them apart is their highly personalized approach. Every client receives a complimentary financial analysis, ensuring that strategies are uniquely tailored and grounded in real-life goals.

“At Waddell Enterprises, we believe financial planning isn’t just about numbers it’s about people,” says Sherri. “It’s about building a legacy that lasts and protecting what matters most.”

Under Sherri’s passionate leadership, the company has made education and empowerment core pillars of its work. Clients are not only guided through the fine print of their policies but are also encouraged to understand the bigger picture of their financial futures. This dedication is further evident in the firm’s focus on living benefits, which provide support during chronic or terminal illness an often-overlooked lifeline in times of need.

Waddell Enterprises isn’t just in the business of selling policies. It’s in the business of building trust. Their team of experienced financial professionals brings a level of care, integrity, and professionalism that clients describe as “gold standard.”

The company’s motto, “Don’t Wait Until It’s Too Late,” is more than a slogan it’s a call to action. Whether serving local families in the Treasure Valley or extending their reach across communities, Waddell Enterprises remains committed to helping clients prepare, protect, and prosper.

As the financial landscape continues to evolve, so too does Waddell Enterprises driven by innovation, guided by purpose, and deeply rooted in community.